Known for their top rated river cruises, the Chicago Architecture Center offers so much more as a cultural institution in the city. A large part of the redesign was focused on a content strategy to drive traffic to the center as well as the other tours and educational programming CAC has to offer.
After a look and feel of most of the homepage was approved, my duty was to build a site that would sit as a design piece on its own, emphasizing the CAC's mission statement of helping people discover why design matters, while still being friendly to a broad audience.
